In response to consumer feedback, Heinz has at last redesigned its ketchup packet.

With a more cup-like base, the new design will allow for easier in-car consumption, according to Heinz. The new packets will offer eaters the choice of squeezing or dunking, and also hold three times as much ketchup, reducing the need for multiple packets per meal.

The famous ketchup company says it has struggled for years to develop a product that would provide the convenience customers were looking for, but still remain affordable.

The new packets are in the trial phase right now throughout the U.S. midwest and Southeast, and will be released at select fast-food restaurants in the fall of 2010.

For the full CBC story, click here.

The official Heinz press release can be found here.