The Whitby Minor Baseball Association joined Limelight over the weekend to conduct the first steps of a brand repositioning. WMBA may already be one of the leading baseball associations in the province of Ontario, but that won't stop this forward-thinking board from seeking greater progress and success in the coming years.

“We are doing this for the kids – that's it,” remarked President Bill Rourke, “and we're always looking for ways to improve their overall experience.” What led to the decision to reposition the association was a feeling that people in general througout the community do not know the contributions the WMBA makes. Currently the association serves 1400 kids in both Rep and House leagues.

With the first session completed, Limelight will follow up with reports as the board enters its new season and prepares for the next steps. A survey is currently being prepared for members of the association.