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The Whitby Minor Baseball Association joined Limelight over the weekend to conduct the first steps of a brand repositioning. WMBA may already be one of the leading baseball associations in the province of Ontario, but that won't stop this forward-thinking board from seeking greater progress and success in the coming years.

“We are doing this for the kids – that's it,” remarked President Bill Rourke, “and we're always looking for ways to improve their overall experience.” What led to the decision to reposition the association was a feeling that people in general througout the community do not know the contributions the WMBA makes. Currently the association serves 1400 kids in both Rep and House leagues.

Limelight is pleased to announce the launch of www.fareshare.ca for the Northumberland Fare Share Food Banks.

Limelight worked to reposition Fare Share, created a new brand image, and created communications programs for the charitable organization — including the website — to better serve those in need.