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Environmental watchdog Greenpeace has stirred up the online world with its recent campaign, a subversive competition inviting people to "redesign" BP's identity in the aftermath of the company's massive oil spill in the Gulf of Mexico.

The YMCA has officially taken on its popular nickname — "The Y" — in a rebranding exercise aimed at updating the organization's identity for the next generation.

Featuring a variety of permutations using a palette of bright colours in different combinations, as well as a black & white version), the new identity is more approachable, more contemporary and aims to better reflect the active and vibrant community now served by the Y, according to the official press release.

The Whitby Minor Baseball Association joined Limelight over the weekend to conduct the first steps of a brand repositioning. WMBA may already be one of the leading baseball associations in the province of Ontario, but that won't stop this forward-thinking board from seeking greater progress and success in the coming years.

“We are doing this for the kids – that's it,” remarked President Bill Rourke, “and we're always looking for ways to improve their overall experience.” What led to the decision to reposition the association was a feeling that people in general througout the community do not know the contributions the WMBA makes. Currently the association serves 1400 kids in both Rep and House leagues.