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This month, Domino's wants you to photograph your pizza and send your images back to them for a chance at a $500 prize.

In July, Harvey's asked you to submit possible names for their new premium burger in the Facebook-based "Burger With Your Name On It" contest.

And a Canadian woman just won a year's supply of Ben & Jerry's ice cream in a contest to name the company's newest "exclusively Canadian" flavour. Temporarily called "We Are Waffling," the flavour was renamed "Oh, Cone-ada!" by the Burlington woman, and will be on shelves in the new packaging this fall.

In the age of new media, advertisers are coming up with new and inventive ways to engage consumers — the basic idea being, of course, to get and hold people's attention for longer than a 30-second television spot will allow. (And, of course, to gather more email addresses and Facebook friends for direct marketing purposes).

The YMCA has officially taken on its popular nickname — "The Y" — in a rebranding exercise aimed at updating the organization's identity for the next generation.

Featuring a variety of permutations using a palette of bright colours in different combinations, as well as a black & white version), the new identity is more approachable, more contemporary and aims to better reflect the active and vibrant community now served by the Y, according to the official press release.

Limelight is pleased to announce the launch of www.fareshare.ca for the Northumberland Fare Share Food Banks.

Limelight worked to reposition Fare Share, created a new brand image, and created communications programs for the charitable organization — including the website — to better serve those in need.