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Environmental watchdog Greenpeace has stirred up the online world with its recent campaign, a subversive competition inviting people to "redesign" BP's identity in the aftermath of the company's massive oil spill in the Gulf of Mexico.

The YMCA has officially taken on its popular nickname — "The Y" — in a rebranding exercise aimed at updating the organization's identity for the next generation.

Featuring a variety of permutations using a palette of bright colours in different combinations, as well as a black & white version), the new identity is more approachable, more contemporary and aims to better reflect the active and vibrant community now served by the Y, according to the official press release.

Limelight took home top honours at this year's DesignEdge Regional Design Awards in Toronto.

We were awarded with the Best of Region prize for our Fare Share Food Bank identity, designed by Art Director Luke Despatie.

Other Limelight work shortlisted in this nationwide awards competition included Fare Share marketing and promotional applications in the "Identity Appllications" category, and our "Year of the Tiger" illustrated calendar poster in the Miscellaneous category.

All in all, a great night for Limelight!