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Do you have a brand "voice"? If so, what makes it unique? Listen to your company's communications . . . are they clear? Consistent? Is your voice distinctive? Does it take the right tone for your company or organization?

Brand "voice" is the term we use for the way you talk to your clients or customers. This includes everything from the way you answer the phone, to the way you write emails, ads and brochures, to the way you and your employees communicate with clients face-to-face.

Some companies use a more casual voice, like a friend speaking to a friend. Others use more formal language and style to get their message across. It really depends on the type of company you are, what you're selling, and who you're selling it to.

Corporate goliath McDonald's is at it again.

After successfully launching a two-week "free coffee" campaign across Canada in 2009, McDonald's will be repeating the promotion this year.

And yes, the offer is exactly what it sounds like. For two weeks, from March 1-14, Canadians can again head into their local McDonald's for a free small coffee. (Online reports have noted that larger sizes may be made available to customers at lower-volume locations).

That's it. No further purchase or commitment required. Just walk into or drive through any McDonald's and order your free coffee. Talk about an effective way to get customers in the door.

The promotion operates around the principle that it takes people about two weeks to form a new habit. If people get into the routine of heading to their local McDonald's for a free coffee every day for two weeks, in theory, they'll keep coming back (and paying for their coffee) once the promotion is over.