WHAT DO YOU NEED?
Strategy
Without insight, moving forward with communications is like piloting a rudderless sailboat. You can trim the sails to steer, but it is harder to get to where you want to go — and if you wish to accomplish goals within some sort of time frame, it becomes nearly impossible. You know your world better than most. Our task is to find what you might not know and help to define a communications path that will achieve the results you want.
• Research – looking in to find what you already know (confirmation) and looking past to find what you need to know (insight)
• Position strategies and brand development / redesign – launching or relaunching to achieve results
• Brand management and stewardship through design & communications
Corporate Communications
Letting your stakeholders know what you have done becomes as important as telling them what you make, how much it costs, how to purchase. Managing this information to engage your stakeholders – including shareholders, staff, partners, colleagues, and of course, customers – takes strategic insight and commanding messaging.
• Newsletters – printed and monitored online campaigns
• Trade show and event displays/management
• Product brochures and catalogues
• Annual reviews and reports
• Web and microsites, landing pages and monitored campaigns
• Community engagement
• Public relations
Advertising
Your advertising must tell a story amongst a plethora of information that bombards your target every hour of every day. Strong creative breaks through. Concise and consistent messaging helps to support the brand while placing more bums in seats and more people through your online or physical store. It creates a channel through which people can access your service or products. It helps people create a bond with your brand.
• Print, broadcast, guerilla, buzz, outdoor, transit, new media
• Campaign creation and integrated communications
• Email marketing and landing page development/measurement
Web & Online
Creating and maintaining web presence can be similar to opening and maintaining a corporate head office, a storefront or business. Where you are located is fundamentally as important as the structure it resides in. Doing it well creates immediate impact and can cement an expectation of what you deliver as an organization. Creating it so that your people can keep it current is one of our key mandates. Engaging your market community is the other.
• Web/email strategies and development
• Application development and deployment
• Easy user interface and Accessibility compliance
• Web promotion
• Web video and motion graphics
• Email marketing using newsletters and releases to drive web traffic