Limelight Advertising & Design Brand recall is amplified through autherntic story-telling.

We Create Stories, Engage Audiences, Enhance Brands

Design

Design is at the centre of all we do. All five senses enhance experience and engage audience—make these senses part of your conversation. A simple, clean visual treatment may convey purity and freshness. Something bold, striking, industrial can transmit strength, ruggedness, long-lasting. What visual trigger, what sound, what texture can you use to help communicate with your customer? Together, we can discover the things that pull people in, wanting to try your product, your service.

Advertising

Constant flux to the marketing landscape challenges us daily. Agility is a solution but how does one remain consistent or “on brand” as they say? Programmatic, mobile, display and other traditional advertising all have their place. These are tools or channels work to get your story out.

Creating exciting stories engages audiences and motivates conversion, let us help you tell yours.

Social/On-line

Today’s acid test of brand integrity: insulated by solid strategy, encouraged by authentic and curated social media content, delivering testament and engaging customers.

Ask yourself, what does your customer really know about you? What do they care? How might they defend you in a crisis? Facebook, Twitter, Instagram, YouTube and the under-utilized Linkedin allows us to not only tell your story but deliver authentic stories that foster improved relations with your client or customer base. Give them the knowledge to speak authoritatively about the company or brand they favour.

We create original content, design campaigns and base our social media presence on measured performance. Let's develop a plan for you.

Brand Design

Your brand is a state of being. It is the way you answer the phone; follow up on service; carefully package the merchandise you sell; that peacefulness one feels on entering your establishment. What it isn't, is a logo. Your brand doesn’t always have to be new. It does, however, need to remain consistent and relevant to the experience your customer enjoys when calling you. When shopping online in your store. When operating one of your tools or vehicles. Reinforce your brand’s position. Use visual and experience design to guide people through your story, so they can determine if what you do or sell is meant for them.

Headwaters Community Farm – Sustainability through Permaculture

Remove oneself from the urban context. Swing open the farm gate and start to build. Resist convention and adopt “natures design” in everything you do—construction of an energy efficient living envelope, treatment of waste and water, growth of food—plant and animal, showcase local neighbours and what they do. Revel in the talents of community members through invitation, engagement and sharing. Make this a rewarding life experience and use the model to remain sustainable while teaching others that these rewards originate by doing and become transferable through sharing.

Kawarthas Northumberland

SOCIAL MEDIA • DIGITAL ADVERTISING • CONTENT PRODUCTION • VIDEO • RADIO • PHOTOGRAPHY • PRINT • COLLATERAL Kawarthas Northumberland (RTO8) is a tourism organization encompassing Kawartha Lakes, Northumberland County and Peterborough & the Kawarthas. Various campaigns were developed to promote key focus’ in the region and involved the creation of numerous videos and original photos for social media, radio, print, and digital advertising. The key areas (focus’) include the Butter Tart Tour, Culinary, Fishing & Boating, Performing & Visual Arts and the Trent Severn Waterway. Videos were created for various tourism partners to help promote experiences and grow tourism in the region. A fully integrated, friendlier, responsive website was built to drive visitors to the partners and their respective tourism organizations.

Moose Rail

BRAND DESIGN • CORPORATE IDENTITY • TRADE SHOW DESIGN • WEBSITE • SOCIAL MEDIA • COLLATERAL How would you like to travel or commute by rail around Canada’s Nation’s Capital for… well, what you can afford – $5, $10, $20? And, how about if there was a passenger rail service that wouldn’t cost the taxpayer a dime? What would be the affect on area roads, traffic, congestion, job security and development, quality of life? What if you could have this service within 2 years… with NO government subsidy? Would you take the train? Moose rail® will provide affordable passenger rail transportation serving the National Capital Region – continuing our work with this revolution in transportation delivery and finance.

Medicor Cancer Centres – Prevent Cancer

XIX – Nineteen Peer pressure is a powerful phenomenon that can engage youth at an early age — grade 6 — and have them exploring sex, drugs, alcohol and cigarettes. There is a steady increase in kids starting smoking all the way to age 19. 72% of those who try smoking at age 18 continue to smoke. At 19 that number plummets to 12%. The reason we at Prevent-Cancer believe this happens is that at age 19 tremendous change takes place. Influence from the original peer group starts to crumble and in it’s place the 19 year old makes significant and invigorating life choices—moving out on their own, a new job, post-secondary education, a new community. XIX is a movement

Catch-A-Legend Fishing Campaign

VIDEO • IN-STORE POP • RADIO • SOCIAL MEDIA • CONTEST • TOURISM CAMPAIGN The waters of Kawarthas Northumberland are said to hold some ‘monster’ fish and certainly one of the most plentiful resource found within the Province. People who love to fish make the region their destination. Our job was to encourage new anglers of any skill level – young and old – to fish the waters of Kawarthas Northumberland. The Catch-A-Legend tourism campaign included a contest to win a resort fishing experience for two across the three regions of Kawarthas Northumberland while showcasing people’s experiences on the water. Driven by catchy radio commercials – for immediacy, shopper intercept at Beer Stores surrounding the region and an aggressive social media campaign

Valport – Consistency improves the relavency of your corporate image

The high Arctic, the rain forests of Brazil and the Sahara all have one thing in common – Valport Maritime Services. The Port of Valleyfield is located on an island in the St.Lawrence River, just outside of Montreal. It's home to one of the largest consolidation points for outbound and inbound break bulk cargo. Impressive for a community of only 40,000. Valport came to Limelight to better position themselves for growth. Busy while other ports have been quiet, Valport was once one of Canada's best-kept cargo secrets. Today, the facility is known as Canada's Largest "Small" Port.

C-PORT

Developing a new brand name and image for a stevedoring company could be somewhat utilitarian and frankly not very creative. Other factors came into play. C-Port Maritime was named and designed to “fit” with it's place of operations—the Port of Cleveland, but place was not the only consideration. The owner/operator, a partner of another organization—Valport Maritime Services located in Canada, had a larger growth model in mind than delivering stevedoring service.

Punk Rock Produce – Campaign to feed

BRAND IDENTITY • PRINT COLLATERAL • SOCIAL MEDIA • COLLATERAL • FUNDRAISING • VOLUNTEERING • WEBSITE • MOBILE RESPONSIVE CAMPAIGN The idea of creating a sustainable community garden within the town of Port Hope bloomed out of desire to extend Limelight’s contribution to the local food banks and access to the unused plot of land across the road from our John Street studio – the results? Engaging. A quick phone conversation with the property owner led to an agreement to utilize the land to grow a variety of produce that would be donated to Northumberland Fare Share Food Banks. The project drew on the capacities of Limelight staff and the engagement of 31 community volunteers, lead by our art director

Preserving memories – Family Archivist – brand design

CORPORATE IDENTITY • NAMING • BRAND DESIGN Today more than ever, the commodification of images by way of Social Media has seemingly removed the value of our most cherished considerations… our memories. Through a naming strategy, Limelight delivers brand design for the Family Archivist in the tradition of the archivists trade delivering a handsome corporate image positioning the business where it will be best be noticed. The “Boomer” has transitioned from the reel-to-reel tape recorder; the transistor radio; 127, 220, 4X5, 5X7, 8X10 and 35mm film still photos; 8mm, Super 8, 16mm movie; 45s and 33LP vinyl, the Walkman®, the Laserdisc®, Beta and VHS, DVCPro to Compact disc, SD and Mini-SD cards; the floppy, miniature hard drives, CDs and DVDs, Mini cassette

Fare Share Food Bank

The Northumberland Fare Share Food Bank was created in the mid-1980s to fulfill a "temporary" need in the community shaken by recession, job loss and multiple industry closures. Thirty years later, Fare Share's doors are still open and that original need has multiplied, with 1,700+ people seeking assistance from the food bank each month–the highest numbers Fare Share has seen to date. What Limelight discovered at Fare Share was a committed volunteer crew working without compensation, investing not just their time, but also their own resources into this critical support service. Some volunteers have been there for more than 20 years.

ONCOblot® – Prevention, the best cure for cancer

… however, if detected treatment caught early improves healthcare outcomes Being diagnosed is like embarking on a long and frightening journey into the unknown. A journey that could ultimately bring you face to face with an opponent too big to defeat, too fast to run away from. Healthcare has a new friend. What if you could prevent cancer instead of having to fight it? What if early detection could significantly better your healthcare outcomes if this disease were detected? Intrigued? Limelight developed a campaign showcasing adults that would benefit from the game-changing ONCOblot® test. The test, administered via the patient’s doctor, can accurately detect 25 different forms of cancer. The ONCOblot® blood test can detect a tiny amount of the diseased

Cooler By the Lake

CORPORATE IDENTITY • PACKAGE DESIGN • MICRO WEBSITE Limelight is proud to have adopted the internet and it’s online prowess through eagle.ca serving as it’s ISP backbone. Eagle’s logo was drawn by Limelight in the late 90’s but recently redrawn by our design team. eagle.ca is the regions largest independently-owned, internet service provider and they continue to win just about every quality service award. 2015 marked the celebration of eagle.ca’s 20 years in business. eagle.ca has become a true “community partner” assisting not-for-profits and small businesses get established. Their support is complimented by that same community maintaining their internet service and mobile phone accounts locally. Through collaboration we worked together with Northumberland Hills Brewery and eagle.ca to create a commemorative beer. True to it’s philanthropic roots, eagle.ca (and

Voicing our clients’ vision with persuasive truth.

51% - Mobile vs Desktop.

Mobile vs Desktop.

59% - Facebook leads the charge.

Facebook leads
the charge.

90% - Visual content has impact.

Visual content
has impact.

100% - Original content IS King.

Original content
IS King.

Responsive design works across devices. Think mobile and social first!

Mobile Responsive

Visitors on mobile devices made up more of the website traffic than desktop computers. 51 per cent of web traffic is on smartphones and tablets versus 49 per cent on desktop computers.

Social Engagement

Social media provides a means of directly interacting with your audience. Facebook accounts for 59 per cent of social media users, with LinkedIn (30%), Twitter (25%) and Instagram (16%) rounding out the top 5.

Visual Impact

90 per cent of the information transmitted to the brain is visual. Original images and photos help capture your audience's attention and can help you tell a more captivating story.

Original Content

Truly great content tells your story and is the life's blood of social media. Creating great content helps retain your audience's attention and helps drive engagement with your followers.

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