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The idea of creating a sustainable community garden within the town of Port Hope bloomed out of desire to extend Limelight’s contribution to the local food banks and access to the unused plot of land across the road from our John Street studio – the results? Engaging.
A quick phone conversation with the property owner led to an agreement to utilize the land to grow a variety of produce that would be donated to Northumberland Fare Share Food Banks. The project drew on the capacities of Limelight staff and the engagement of 31 community volunteers, lead by our art director to forge a true community-based endeavour.
The land, which overgrew each year, was converted into a 600 sq. ft. community garden. Visitors were welcome to stop by with questions or to get involved. The preparations to the land took place over several weeks as the seedlings began to grow across the street in Limelight’s studio windows.
We received community support from a variety of individuals and local businesses to acquire tomato cages, tools and other supplies needed. The Walton, Ganaraska Art & Framing, eagle.ca, the Tomato Lady, Northumberland Master Gardeners, Sculthorpe Family Farm and Headwaters were among Limelight’s supporters.
Limelight provided communications support that included the naming of the project, brand design, web, and social media campaign and design as well as volunteer engagement, merchandise design and signage.
The community garden used a permaculture approach to produce all natural, clean and healthy produce to “help feed our neighbours”. At the end of the season, this community of dedicated individuals had grown and donated over 700 lbs. of fresh produce, prepared pasta sauce, zucchini loaves and raised $500 cash for Fare Share.
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