The Repost.

by Kate Normand

For some Instagram users, it’s unthinkable. For many others, it can be a tool for success. Reposting can be used to build your network quickly and meaningfully by increasing post frequency and brand loyalty.

For personal accounts, reposting memes or friend’s photos comes with it’s own set of rules. But when it comes to brands, what is the etiquette of the repost? How can it be done in a way that helps the brand but also shows respect for the content creator?

There are two golden rules when it comes to reposting:

  1. ALWAYS ask permission.
  2. ALWAYS give credit. Whether you use a repost app or give the creator a shoutout in the comments, always make sure you give credit to the owner of the photo. Doing this can help build meaningful connections within your network. Leisse Wilcox (http://www.leissewilcox.com/) of Light and Love Creative (http://www.lightandlovecreative.com/) agrees, “I love the community / online tribe that you can build that way, ie “check out what our friends at Kitz and Co had to say about this…” And they’re like “awe, we love the light and love girls. Have you seen their feed?  Worth a follow.””

The only exception to these two rules is if you have created a specific hashtag that, when used by consumers, gives your brand permission to reshare the content. There are ways you can do this while protecting yourself legally when reposting on Instagram. Instagram Etiquette 

There are 3 different ways of reposting, each with its benefits and drawbacks:

  1.   The Repost App – ReGram, RepostApp, WebSta

A repost app or service is the easiest way to repost. It grabs the content for you, adds a watermark with the creator’s username and loads the content into your Instagram app for you. Jesse Ship, Digital Producer/Social Media at The Toronto Star, is a fan of the service, “I think that repost is more official, it’s the clearest. They designed it for the purpose of properly crediting.”

Benefits:

Drawbacks:

The Screen Grab & Shoutout

This method involves downloading the content from a 3rd party service like Iconosquare or taking a screenshot. The content is then uploaded to Instagram and a shoutout is included in the comments. Doing this can help build meaningful connections within your network. Leisse agrees, “I love the community / online tribe that you can build that way, ie “check out what our friends at Kitz and Co had to say about this…” And they’re like “awe, we love the light and love girls.  Have you seen their feed?  Worth a follow.””

Benefits:

Drawbacks:

The Original File Request

The least common of the 3, this method involves requesting the original file from a content creator and adding a shoutout in the comments. Yuli Scheidt, Photographer and co-founder of Kindred Studio appreciates this method the most, “The best way is to reach out to the creator, ask to feature it and ask that they send the full size image to an email. That way, you’re getting the best possible resolution to represent that person’s work properly.”  

Benefits:

Drawbacks:

Conclusion – At Limelight, our focus remains on creating top quality, original content and implementing strategies to build organic social media networks. Our strategy can include curating content and using a repost application. In our experience, reposting should be done sparingly and feature content that is both relevant and beneficial to the brand.

What has your experience been reposting? Are you a fan? Continue the conversation by sharing this post on your favourite social media network.  

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