Limelight Advertising & Design Words - Limelight Advertising & Design

Words

Because the world is once again in the throes of ‘laboured’ change. It can take the better part of one’s day, via whatever channel, to not only recognize shift, but determine what is relevant to you and then… what you should do about it. Would it be fair to say that you simply want to maintain your business and/or grow your business? Stay relevant. Be chosen? Communications has been about launch, change, innovation, engagement, disruption – about the attraction of eyeballs on you, your business, your products. You are entertained with notions of BIG data, content marketing, artificial intelligence and machine learning, marketing automation and conversion rate optimization. The jargon hopper is overfilling with complex algorithms for impending success and

MIGRATORY WINDSOCKS

When I can, I wander to the stream. To fish. For trout as they run abundantly near home. I open up my 4 weight fly rod and put the sections together as if by ritual, which means I take my time. One actually learns to clear one’s mind and start to think like a fish. I contemplate the water. I look for the riffles and eddies, where the fish hang out because that is where the food gathers and the oxygen is in great supply. I open my bag of fly boxes and look for something that I have crafted that best represents what these fish eat each and every day. Happily I rarely get skunked, I catch fish.

An appeal – mental healthcare services belong in Northumberland…

Right here in our homes, in our neighbours homes, on our streets, roads and avenues, in our schools and work places we are witnessing the rumblings of dramatic change. Voices that have been mostly silent are emerging.

30 Year retrospective – Limpact International

Working with our wonderful art director of the day, Maureen Jacques-Jackson, our approach was to create an icon that pushed the world’s continents together

MOBILE DISRUPTION – This ain’t your grandma’s Candy Crush

Are your web based properties ready for mobile? If not you are quite possibly missing over 50% of your online marketing target.

The Digital Postcard – Snapchat’s Geofilters

Businesses and industries holding events such as press conferences, new product launches or store locations, business expansion or employee, volunteer or management team appreciation would be wise to consider the SnapChat platform and channel.

The Repost

The Repost.

For some Instagram users, it’s unthinkable. For many others, it can be a tool for success. Reposting can be used to build your network quickly and meaningfully by increasing post frequency and brand loyalty.

For personal accounts, reposting memes or friend’s photos comes with it’s own set of rules. But when it comes to brands, what is the etiquette of the repost? How can it be done in a way that helps the brand but also shows respect for the content creator?

Social For Brands

Everyone using social today is doing so for a reason – it allows people to get something: be it recognition, an audience, a platform to demonstrate, to showcase, to ask for help.

When used personally, social media can quickly become a means for dependable communications, but for business, the rules change. To reach business goals using social media, like for any business objective, one starts with the end in mind. Business leaders want to increase share of market, to transcend sustainability, to grow into new and opportunistic ways. Little changes from this very important first step in developing a social media strategy.

Medicor Cancer Centres – Prevent Cancer

XIX – Nineteen Peer pressure is a powerful phenomenon that can engage youth at an early age — grade 6 — and have them exploring sex, drugs, alcohol and cigarettes. There is a steady increase in kids starting smoking all the way to age 19. 72% of those who try smoking at age 18 continue to smoke. At 19 that number plummets to 12%. The reason we at Prevent-Cancer believe this happens is that at age 19 tremendous change takes place. Influence from the original peer group starts to crumble and in it’s place the 19 year old makes significant and invigorating life choices—moving out on their own, a new job, post-secondary education, a new community. XIX is a movement

Kawarthas Northumberland

SOCIAL MEDIA • DIGITAL ADVERTISING • CONTENT PRODUCTION • VIDEO • RADIO • PHOTOGRAPHY • PRINT • COLLATERAL Kawarthas Northumberland (RTO8) is a tourism organization encompassing Kawartha Lakes, Northumberland County and Peterborough & the Kawarthas. Various campaigns were developed to promote key focus’ in the region and involved the creation of numerous videos and original photos for social media, radio, print, and digital advertising. The key areas (focus’) include the Butter Tart Tour, Culinary, Fishing & Boating, Performing & Visual Arts and the Trent Severn Waterway. Videos were created for various tourism partners to help promote experiences and grow tourism in the region. A fully integrated, friendlier, responsive website was built to drive visitors to the partners and their respective tourism organizations.

Catch-A-Legend Fishing Campaign

VIDEO • IN-STORE POP • RADIO • SOCIAL MEDIA • CONTEST • TOURISM CAMPAIGN The waters of Kawarthas Northumberland are said to hold some ‘monster’ fish and certainly one of the most plentiful resource found within the Province. People who love to fish make the region their destination. Our job was to encourage new anglers of any skill level – young and old – to fish the waters of Kawarthas Northumberland. The Catch-A-Legend tourism campaign included a contest to win a resort fishing experience for two across the three regions of Kawarthas Northumberland while showcasing people’s experiences on the water. Driven by catchy radio commercials – for immediacy, shopper intercept at Beer Stores surrounding the region and an aggressive social media campaign

Preserving memories – Family Archivist – brand design

CORPORATE IDENTITY • NAMING • BRAND DESIGN Today more than ever, the commodification of images by way of Social Media has seemingly removed the value of our most cherished considerations… our memories. Through a naming strategy, Limelight delivers brand design for the Family Archivist in the tradition of the archivists trade delivering a handsome corporate image positioning the business where it will be best be noticed. The “Boomer” has transitioned from the reel-to-reel tape recorder; the transistor radio; 127, 220, 4X5, 5X7, 8X10 and 35mm film still photos; 8mm, Super 8, 16mm movie; 45s and 33LP vinyl, the Walkman®, the Laserdisc®, Beta and VHS, DVCPro to Compact disc, SD and Mini-SD cards; the floppy, miniature hard drives, CDs and DVDs, Mini cassette

C-PORT

Developing a new brand name and image for a stevedoring company could be somewhat utilitarian and frankly not very creative. Other factors came into play. C-Port Maritime was named and designed to “fit” with it's place of operations—the Port of Cleveland, but place was not the only consideration. The owner/operator, a partner of another organization—Valport Maritime Services located in Canada, had a larger growth model in mind than delivering stevedoring service.

ONCOblot® – Prevention, the best cure for cancer

… however, if detected treatment caught early improves healthcare outcomes Being diagnosed is like embarking on a long and frightening journey into the unknown. A journey that could ultimately bring you face to face with an opponent too big to defeat, too fast to run away from. Healthcare has a new friend. What if you could prevent cancer instead of having to fight it? What if early detection could significantly better your healthcare outcomes if this disease were detected? Intrigued? Limelight developed a campaign showcasing adults that would benefit from the game-changing ONCOblot® test. The test, administered via the patient’s doctor, can accurately detect 25 different forms of cancer. The ONCOblot® blood test can detect a tiny amount of the diseased

Valport – Consistency improves the relavency of your corporate image

The high Arctic, the rain forests of Brazil and the Sahara all have one thing in common – Valport Maritime Services. The Port of Valleyfield is located on an island in the St.Lawrence River, just outside of Montreal. It's home to one of the largest consolidation points for outbound and inbound break bulk cargo. Impressive for a community of only 40,000. Valport came to Limelight to better position themselves for growth. Busy while other ports have been quiet, Valport was once one of Canada's best-kept cargo secrets. Today, the facility is known as Canada's Largest "Small" Port.

Cooler By the Lake

CORPORATE IDENTITY • PACKAGE DESIGN • MICRO WEBSITE Limelight is proud to have adopted the internet and it’s online prowess through eagle.ca serving as it’s ISP backbone. Eagle’s logo was drawn by Limelight in the late 90’s but recently redrawn by our design team. eagle.ca is the regions largest independently-owned, internet service provider and they continue to win just about every quality service award. 2015 marked the celebration of eagle.ca’s 20 years in business. eagle.ca has become a true “community partner” assisting not-for-profits and small businesses get established. Their support is complimented by that same community maintaining their internet service and mobile phone accounts locally. Through collaboration we worked together with Northumberland Hills Brewery and eagle.ca to create a commemorative beer. True to it’s philanthropic roots, eagle.ca (and

Punk Rock Produce – Campaign to feed

BRAND IDENTITY • PRINT COLLATERAL • SOCIAL MEDIA • COLLATERAL • FUNDRAISING • VOLUNTEERING • WEBSITE • MOBILE RESPONSIVE CAMPAIGN The idea of creating a sustainable community garden within the town of Port Hope bloomed out of desire to extend Limelight’s contribution to the local food banks and access to the unused plot of land across the road from our John Street studio – the results? Engaging. A quick phone conversation with the property owner led to an agreement to utilize the land to grow a variety of produce that would be donated to Northumberland Fare Share Food Banks. The project drew on the capacities of Limelight staff and the engagement of 31 community volunteers, lead by our art director

Moose Rail

BRAND DESIGN • CORPORATE IDENTITY • TRADE SHOW DESIGN • WEBSITE • SOCIAL MEDIA • COLLATERAL How would you like to travel or commute by rail around Canada’s Nation’s Capital for… well, what you can afford – $5, $10, $20? And, how about if there was a passenger rail service that wouldn’t cost the taxpayer a dime? What would be the affect on area roads, traffic, congestion, job security and development, quality of life? What if you could have this service within 2 years… with NO government subsidy? Would you take the train? Moose rail® will provide affordable passenger rail transportation serving the National Capital Region – continuing our work with this revolution in transportation delivery and finance.

Headwaters Community Farm – Sustainability through Permaculture

Remove oneself from the urban context. Swing open the farm gate and start to build. Resist convention and adopt “natures design” in everything you do—construction of an energy efficient living envelope, treatment of waste and water, growth of food—plant and animal, showcase local neighbours and what they do. Revel in the talents of community members through invitation, engagement and sharing. Make this a rewarding life experience and use the model to remain sustainable while teaching others that these rewards originate by doing and become transferable through sharing.

Fare Share Food Bank

The Northumberland Fare Share Food Bank was created in the mid-1980s to fulfill a "temporary" need in the community shaken by recession, job loss and multiple industry closures. Thirty years later, Fare Share's doors are still open and that original need has multiplied, with 1,700+ people seeking assistance from the food bank each month–the highest numbers Fare Share has seen to date. What Limelight discovered at Fare Share was a committed volunteer crew working without compensation, investing not just their time, but also their own resources into this critical support service. Some volunteers have been there for more than 20 years.

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